A study of the movement of goods from producers to consumers emphasizing the importance of satisfying customers’ needs through the development of effective marketing mixes.

This course provides a detailed introduction to personal selling. It explores important topics such as ethical issues in selling, the buying process, relationship building, adaptive selling, the personal selling process, and territory management, among others. Credit: 3 semester hours.

This course provides a detailed introduction to retailing management. It explores important topics such as types of retailers, retailing strategies, merchandise management, and store management, among others. Credit: 3 semester hours.

A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling.

This course provides comprehensive coverage of the rapidly changing field of Internet marketing. It relies on marketing theory when appropriate and introduces conceptual frameworks and real world examples to facilitate student understanding of Internet marketing issues. It emphasizes that a key challenge facing marketers today is how to best integrate the Internet into their strategies and media plans. This course is necessary in order for future marketing managers to function effectively in the real world.

A study of marketing communications concepts including identification of communications goals, analysis of advertising, sales promotion, public relations and personal selling.

A study of the problems faced by marketing executives whose responsibility is to develop winning marketing mixes and strategies.

A study of the scope and applications of marketing research, research designs, sampling methods, data collection and analysis, and research report writing.

A study of the factors determining consumers’ behavior patterns, especially as affected by economics, psychology, social psychology, and cultural anthropology and of the implications of these factors for marketing strategies.

This course examines integration of technology and commercial practices for doing business on the Internet. The course will explore key concepts, models, tools, and applications as well as legal, economic, social and business issues related to e-commerce

A study of the international business arena, including environmental forces (economic, cultural, technological, political, legal, physical) and their implications for developing effective management and marketing strategies.

Off-campus on-the-job employment related to the discipline of marketing.

A study of the problems faced by maketing executives whose responsibility is to develop winning marketing mixes and strategies.

Research and in/depth study of a particular marketing concept or problem under the direction of a faculty member.