Marketing Track

The Marketing curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management.

Mission

Graduates in the marketing specialization will possess the communication, analytical, and problem-solving skills required for filling professional marketing positions in corporate, government, or small business organizations in an ever-changing, and globally competitive business environment. This program also provides a solid background for students who may want to pursue graduate work in business or related areas. Graduates should be able to:

• Understand basic marketing principles and apply them effectively in their professional lives;
• Design and manage programs that create and deliver the organization’s products and services to its various markets; and
• Demonstrate analytical, problem-solving, decision-making, communication, quantitative and information technology skills.

Career Opportunities

Students who successfully complete the marketing track may either join the workforce immediately upon graduation or pursue a graduate degree. Career marketing opportunities include positions at management-trainee level in corporate marketing, sales, account management, distribution management, and advertising. Graduate degree opportunities include the M.B.A. (Masters of Business Administration).

Bachelor of Arts in Business Administration Marketing Track