General Business Track

The Business Administration program with a specialization in General Business is designed to provide students a broad scope of various areas of business so that students can develop an understanding and appreciation of the business world and its relationship to the global economy and society.

Mission

This program provides a broad business background for those interested in conceiving, initiating and developing new business ventures. Graduates would develop the analytical, writing, speaking and observation skills along with the confidence to become small business owners, entrepreneurs and consultants. The curriculum also has enough elective hours for students who may be interested in double majors (specialization). Graduates should be able to:

• Understand the industrial, national, and global environments in which a business operates;
• Analyze a wide variety of business situations and make appropriate decisions;
• Gather information from a variety of sources, integrate the information,
• Communicate the results to appropriate other people and groups.

Career Opportunities

Students who successfully complete the general business track have the choice of careers in business, industry, government, non-profit organizations, and entrepreneurial ventures. The curriculum also provides a sound background for graduate study in business and related areas.

Bachelor of Arts in Business Administration General Business Track